”Design is not just what it looks like and feels like.
Design is how it works.”- Steve Jobs

Sophias Recipe for CNY

Sophias Recipe for CNY

Sophia’s Recipe as a homemade cookies brand is joining the Chinese New Year festivities. For 2018 it’s the Year of the Dog.

The Turkish style design doesn’t really fit the Chinese style. For this design, there’s a major redesign for the pattern and color as well.

For the pattern, we are using the Chinese elements like flowers, dog (since it’s the year of the dog) cherry blossom and double happiness ornament. Some simple geometrical shape is used to frame the greetings on the front.

For the font, we choose a bit of a Chinese style font but still readable. The color theme for this design is red and gold. The red color in Chinese means good fortune and happiness. The gold is to give the whole design a more premium look. The red and gold color theme also fits the color of the takeaway boxes.

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