The logo tells us about the basic concept of DiskonKolektif.com (the website): with more people join the deal, the bigger the discount. All different types of people in rainbow colors represent diversity.
Brief info about DiskonKolektif.com, a coupon database website, functions as a media where merchants can post their ongoing deals and other promotions. The basic idea of DiskonKolektif.com is with more people join the deal, the bigger the discount. This website also won 2010 Sparx Up Awards in Best E-Commerce category.