”Design is not just what it looks like and feels like.
Design is how it works.”- Steve Jobs

Amerta Agung Kencana

Amerta Agung Kencana

Amerta Agung Kencana is a new distribution company. The design requirements are the logo looks clean, easy to remember and ready for adjustments. The main color based on the client’s request is blue, red and grey. No pictures are requested, except something that will represent the business.

The word “Amerta” in Sanskrit language means “infinity, eternity”. However, in the final logo, we stressed the distribution business. Since the word “amerta” is unique by itself, we use the initial for the logo. A strong font with double line is chosen. To depict the distribution part, we use an arrow that cuts through both of the lines from the inside. It gives a unique yet quite memorable.

The font is sans serifs style, to give it a more
modern look. The layout of the company name is made in 3 lines, so when applied on various media it won’t use too much space. It looks more compact with the same height of the logo.

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